SOCIAL MARKETOLOGY PDF

Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Manage all your social media marketing efforts with repeatable, improvable processes Winner of a Small Business Book Award for Social Media "In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.

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The root of the distrust comes from the perception that marketing is disconnected from ROI and that they are more focused on building brands on social media than getting and keeping profitable customers. Would this be a book that would take our understanding and management of social media to a more functional and practical level? Marketing savvy small business owners, marketing managers, product managers and social media managers in larger organizations will appreciate this book because it bridges the gap between the profit-oriented C-Suite and the brand building, social-centered marketing teams.

Social Marketology will give each side of the organization a playing field where they can come together to use social media to achieve both their marketing and financial goals. One of the fundamental ways the Social Marketology bridges the perceived profitability gap between marketers and CEOs is by harnessing the history of social media, the measurement and analytical tools that are available and then building a process around these so that marketers can achieve their goals and CEOs can see the connection between social media campaigns and activities and profitability.

Ric Dragon introduces a social media process that businesses and brands of any size can use to achieve their marketing goals.

One of the key drivers of the book and the process is to help businesses and social media managers adapt to whatever new social media channels come up. I wonder if this book could only have been written by anyone other than a CEO, who has experience on both the executive and the marketing social media side of the spectrum? Ric Dragon has extensive experience on both sides. He has 16 years of experience in online marketing and software development.

He is co-founder of the software and web development company Oxclove Workshop. This is a book that is ideal for any business owner who is looking for ways to tie their social media marketing to ROI return-on-investment. Your email address will not be published. All rights reserved. Powered by. Email this Article. Social Media Gets a Process One of the fundamental ways the Social Marketology bridges the perceived profitability gap between marketers and CEOs is by harnessing the history of social media, the measurement and analytical tools that are available and then building a process around these so that marketers can achieve their goals and CEOs can see the connection between social media campaigns and activities and profitability.

Incorporating knowledge and development of the brand personality and voice. Identifying the smallest possible segments of your audience, customers, users or constituents. Identifying the communities that those microsegments belong to—how people behave in those communities and what they are saying. Identifying the influencers in those communities. Creating an action plan for your project.

Execution, measuring and reinvention of social media activities and programs. Ric Dragon Creates a Roadmap for Social Media Management I wonder if this book could only have been written by anyone other than a CEO, who has experience on both the executive and the marketing social media side of the spectrum?

Social Marketology is a Keeper This is a book that is ideal for any business owner who is looking for ways to tie their social media marketing to ROI return-on-investment. Ivana Taylor. She also spearheads the annual Small Business Book Awards. Ivana publishes DIYMarketers , where she shares daily do-it-yourself marketing tips, and is co-author of "Excel for Marketing Managers.

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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

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Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business. Read it, and use it, today! Consumers are more connected than ever before, and they are highly untethered thanks to smartphones and tablets. Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. In Social Marketology , cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.

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Social Marketology: Book Review

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