E CHOUPAL ITC PDF

ITC Brands are designed and customized to delight the diverse tastes, needs and lifestyles of the discerning Indian consumers. ITC's brands reach million Indian households. ITC believes that businesses can bring about transformational change to create a more sustainable future. To serve larger national priorities, ITC has made societal value creation the core of its business strategy.

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ITC Brands are designed and customized to delight the diverse tastes, needs and lifestyles of the discerning Indian consumers. ITC's brands reach million Indian households. ITC believes that businesses can bring about transformational change to create a more sustainable future. To serve larger national priorities, ITC has made societal value creation the core of its business strategy.

Get the latest updates in the media section. All the latest publications from ITC are indexed in this section for quick reference. To receive them in your inbox use the application - 'Publications in your email'. Indian farmers, especially small and marginal ones, must fight challenges on multiple fronts. When growing crops, poor soil, lack of irrigation and volatile weather are constant hurdles, made worse by climate change.

Modern agricultural practices and techniques are difficult to access as are credit, high quality agri-inputs, etc. Once crops are ready, inefficient price and weather discovery mechanisms mean that farmers cannot time harvests to get best prices. Marketing, storage, logistic infrastructure are exceedingly inadequate. The deep disconnect from the market prevents them from being able to align their crops to rapidly evolving consumer preferences.

In a pioneering move, ITC set up village internet kiosks - e-Choupals - which made real-time, up-to-date, relevant information on weather, price discovery, agri knowhow and best practices, etc readily available. The kiosks are managed by trained local farmers who help the local agricultural community to access the information in their local language.

With appropriate knowledge and services available virtually at the farm gate, farmers have been able to raise productivity, improve quality, manage risk and earn better prices. The largest internet-based intervention in rural India, e-Choupal has grown into an ecosystem of services that addresses diverse rural needs, from agri-extension and other farm-related offerings to retail avenues to insurance and healthcare. Information on price, weather, agri knowhow, best crop practices and latest agronomic techniques provided in local languages through ITC's dedicated website.

Kiosk managed by lead farmer - 'sanchalaks' who are trained to help their fellow farmers access the information and services offered free to all. Farmers using kiosks are able to aggregate demand to obtain higher quality inputs at lower costs - especially beneficial for smaller farmers. Promote best practices and give farmers easy access o expert advice from agricultural professionals so that solutions can be tailored to local conditions.

Enable farmers to raise crop productivity and quality, optimise natural resource usage and align produce to market demands - making farming more profitable and sustainable. Events modeled on the lines of village markets and fairs - stalls, interactive games and competitions, product sampling, etc.

Forum for ITC and other companies to communicate the value and benefits of their brands and services. ITC for Water Security. Explore About ITC. Explore ITC Businesses. Explore ITC Brands. Kitchens of India YiPPee! Sustainability at ITC ITC believes that businesses can bring about transformational change to create a more sustainable future.

Explore Sustainability at ITC. Press Releases Press Reports. The Indian Context Indian farmers, especially small and marginal ones, must fight challenges on multiple fronts. ITC's Contribution In a pioneering move, ITC set up village internet kiosks - e-Choupals - which made real-time, up-to-date, relevant information on weather, price discovery, agri knowhow and best practices, etc readily available.

ITC's e-Choupal Ecosystem. Creating collaborative partnerships to build an effective Agri ecosystem. Providing farmers with easy access to real-time, relevant information e-Choupal Village internet kiosks Close e-Choupal Village internet kiosks Information on price, weather, agri knowhow, best crop practices and latest agronomic techniques provided in local languages through ITC's dedicated website Kiosk managed by lead farmer - 'sanchalaks' who are trained to help their fellow farmers access the information and services offered free to all 1 kiosk typically serves about farmers in 10 villages in a radius of about 5 kms Farmers using kiosks are able to aggregate demand to obtain higher quality inputs at lower costs - especially beneficial for smaller farmers.

Raising agri competencies through knowledge and technology transfer Choupal Pradarshan Khet Demo plots, farmer field schools, customised solutions Close Choupal Pradarshan Khet Demo plots, farmer field schools, customised solutions Promote best practices and give farmers easy access o expert advice from agricultural professionals so that solutions can be tailored to local conditions Enable farmers to raise crop productivity and quality, optimise natural resource usage and align produce to market demands - making farming more profitable and sustainable.

Bringing appropriate farm and non-farm services close to farmer's doorstep Choupal Saagar Procurement-cum-retail hubs Close Choupal Saagar Procurement-cum-retail hubs Offer multiple services under one roof: ITC's procurement and storage facilities retail space for agricultural equipment and personal consumption products insurance counters pharmacy and health centres agri-extension clinics fuel stations.

Everyday Stories from itc. ITC working to strengthen its backend for next level e-Choupal initiative Read more. Updated :: Dividend Distribution Policy read more. ITC's Puri says it is time to really transform the agriculture sector read more.

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ITC e-Choupal 4.O by mid-2019; shift to mobile platform, handholding of agri-startups key

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What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: October 28, Industry: Agriculture. Source: Harvard Business School.

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ITC eChoupal Initiative

The purpose is to inform and empower them and, as a result, to improve the quality of agricultural goods and the quality of life for farmers. ITC Limited formerly India Tobacco Company Limited is a consumer product and agribusiness conglomerate in India known for their production of cigarettes, specialty paper, food products and packaging services. Through the e-Choupal initiative, ITC has created more than 6, e-Choupal computer stations in rural areas that serve an average of six hundred farmers each. Using this technology, farmers may order supplies, learn about best agricultural practices, receive weather reports and read about pricing for crops throughout the region. Farmers can use that information to their own prices.

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